SEO tips and Strategies
Here listed below are 10 surefire ways to improve your SEO marketing for your online business!
These techniques will help to optimize your SEO and help get the hits that you're after.
Following these examples should help you be able to watch your rankings rise in the search engine rankings!
1) Only publish relevant content:
The quality of your content is the key to your search engine rank and there is no better method to increase your rankings. By tailoring the content to your target audience your site traffic will increase and this will help to improve your sites authority and relevance.
Find a keyword for each page by thinking about how a user of your website may search for the page (for example "How to drive a car in the UK") and make sure that the keyword is repeated several times over in a page - in the opening and closing paragraphs and maybe several other times in the document.
Another way to help is to use bold, italics and any other emphasis to make your keywords standout.
2) Update your content often
In order to help keep your site on top of the game, regularly update the content and keep it looking fresh and it will assist you in showing to the world that your site is still relevant.
3) Metadata
When designing your pages make sure that you insert metadata in between your tags!
4) Make your website have relevant links
For example, instead of just having a button labeled "click here" attached to a URL, make it something like "Buy our products in store now". link-worthy site.
5) Use alternative tags
Using alternative descriptions for your AV content will allow search engines to locate your page.
6) Make sure you deliver user satisfaction
Remember that the whole purpose is geared towards someone using your website, so make it user friendly and attractive to your audience.
7) Keep things original
Make sure that you're not copying content that already exists by using Copyscape for example, as this will highlight if the same content exists on 2 URLs or if there is duplicated text shared between them.
8) Make your website's loading speed its optimum!
If you have a laggy website that takes too long to access you're going to drive away your prospective audience. This is something to bear in mind as even websites that take a second longer than they should to load will have an adverse effect. You can use tools such as Pingdom to get a breakdown of how long each of your elements on your pages takes to load.
One way to increase speed is to move away from a shared web host and use your own virtual private network or a dedicated server to deliver your pages faster.
9) Don't buy links!
Google webmaster guidelines state that it is against their protocol to buy and sell links, so save your money and instead create your own quality content that will attract attention and end up being rewarded with inbound links on its own.
10) Keep it natural
There is little point in writing your page so that it is solely usable as a search engine tool. If it isn't very readable for your audience then it isn't going to fair very well overall. Keyword density used to be a major factor in the past, however it has very little user value. A website that is user friendly will pay dividends over one that has crammed in its keywords just to try to boost its rankings.
I hope that these 10 tips will help to improve your SEO marketing skills! At the end of the day the thing to ultimately bear in mind is keeping the user happy will also have a positive impact on your search engine hits!
Discover How To Kick Start Your Online Entrepreneurship Journey www.profitablepassport.com Muhammad Nazirul Rosni is an Entrepreneur Growth Advisor
Article Source: eArticlesOnline.com
Search engines like Google, yahoo and MSN are the most reputed Search engines and if you are planning to get the best rankings with these three, it is likely that you need to put a lot of efforts.
All these three search engines have different algorithms to determine the SEO ranking of any website though all three of them are known for the best web browsing relevancy, and this is a base which allows a website to know its ranking or the position where it stands.
Every SE has its own criteria to rank the websites which can cause a lot of disparity however, the result that comes out at the end is comprehensive because each website is judged on different criteria and the best would come in the top list, though you may find a few variations. For example, suppose if Google eliminates the link factor from its algorithms, than it is likely that websites with less weight or rather no weight would top the list. Similarly Google can not give links all the weight as credibility factor to rank the website. There has to be a standard that can be used to measure the level or the position of the website based on all these factors. With this simple example it can be understood why it is necessary to have measure and standard for website ranking. The inference from here can be taken for the overall ranking of the website with all the major search engines. There is a time to time change in the algorithms list that are used to rate the ranking of the website on the internet. These updates test websites and readjust the weight given to these ranking factors.
The system might be a bit complicated but it has a very simple theorem of testing a website at all fronts. Theses are the general guidelines and premise with which all the three giants work together to give web browsing a better results.
Search engine optimization with MSN
For MSN SEO the website needs to be developed well. The website with different related themes is likely to please MSN. Also, the other thing that is most liked by MSN is that a website should have many reciprocal links. MSN gives priority to the new and updated content along with the inbound links to the website. These three important factors can easily get you a good ranking in the list of the MSN.
Besides that you also should be careful about the size of your website. You need not have a very large website to attract search engine sieve but that choose a size that suits your business best. You need to have website that focuses well on all the aspects of the business with relevant articles enriched with sufficient amount of primary keywords and key phrases. Unlike Yahoo and Google, MSN does not give much of a importance to the age or the life of the links, you just need to have good number of relevant inbound links and grabbing visitors attention will definitely reap results.
Search engine optimization with Yahoo
With Yahoo too you need be careful about three major things besides other factors. These three are the content of the website and the link building along with the structure and size of the website. The earlier method and the premise of Yahoo algorithms were quite similar to that of MSN but there has been a shift towards what Google has been using for a long time.
The structure of the website should be your preference as always and the link building has to be planned more carefully. Yahoo gives a lot of importance to the age of the links, unlike MSN that just requires large inbound link numbers. One thing that cannot go without your notice is the WebRank that was used by Yahoo for search engine optimization process.
Search engine optimization with Google
Google is the most popular search engine and almost every website wishes to attain a good rank with Google. Google search engine ranking process requires a thorough revision to all the important aspects of the website development. Apart from the structure and size of the website originality of the content and quality is also equally important. With Google, you need to be patient and perseverant to get a good search engine ranking as Google takes into account the age and page rank of the links as well. So, while you have all the three major SEO ranking criteria with you, there surely should not be any problem for you get a good online ranking.
Moe Tamani is an Internet Marketing Services Expert specializing in Organic Search Engine optimization.
Article Source: Market My Article
Analyzing Website Traffic statistics
Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.
Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.
These figures are the most accurate measure of your
website's activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.
There is often a great misconception about what is commonly
known as "hits" and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.
The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.
It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.
Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.
If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.
After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.
However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.
Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.
Published by : Business Today Newsletter
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.
Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.
These figures are the most accurate measure of your
website's activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.
There is often a great misconception about what is commonly
known as "hits" and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.
The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.
It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.
Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.
If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.
After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.
However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.
Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.
Published by : Business Today Newsletter