November / December Articles
Tips To Improve Your Customer Loyalty
Statistics show that, on average, U.S. companies lose half of their customers every five years.
It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business and keeping them happy should be your highest priority. Here are a few ways to make sure your customers keep coming back.
* Understand lost customers. Many business owners mistakenly believe that customers choose to patronize other companies solely because of better prices. While pricing can be a concern, customers often head to the competition when they don’t feel valued.
A change of lifestyle may have also created a situation where customers no longer need your product. By staying in touch with their needs, you might be able to adjust your offering to continue servicing them.
* Know your customer’s top priority. Maybe it’s reliability or speed or cost. Your company should know your clientele’s No. 1 priority and consistently deliver it. Remember, customers’ desires change frequently, so ask yourself this question every six months.
* Acknowledge the lifetime value of customers. The lifetime value of your customers is the income you would gain if a customer stayed with you as long as they could possibly buy your product or service.
For example, the lifetime value of a customer employing a financial adviser could be several decades and could span several generations. Treat the parents well and you could win the children’s business.
* Create a positive first impression. Good first impressions tend to generate loyal customers, and you get only one chance to make a positive first impression. Appearance is important. The exterior and interior of your business should be neat and clean.
* Listen to the customer. Employees should listen actively to customers. Reassure your customers that you genuinely want to help them. Customers will judge your business based on the politeness, empathy, effort and honesty of your staff.
* Address and resolve complaints quickly and effectively. Inevitably, your employees will encounter unsatisfied customers. Whether they’re returning an item or changing a service, customers expect a fair policy. If you cannot offer a resolution immediately, let the customer know when he or she can expect an answer.
Statistics show that, on average, U.S. companies lose half of their customers every five years.
It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business and keeping them happy should be your highest priority. Here are a few ways to make sure your customers keep coming back.
* Understand lost customers. Many business owners mistakenly believe that customers choose to patronize other companies solely because of better prices. While pricing can be a concern, customers often head to the competition when they don’t feel valued.
A change of lifestyle may have also created a situation where customers no longer need your product. By staying in touch with their needs, you might be able to adjust your offering to continue servicing them.
* Know your customer’s top priority. Maybe it’s reliability or speed or cost. Your company should know your clientele’s No. 1 priority and consistently deliver it. Remember, customers’ desires change frequently, so ask yourself this question every six months.
* Acknowledge the lifetime value of customers. The lifetime value of your customers is the income you would gain if a customer stayed with you as long as they could possibly buy your product or service.
For example, the lifetime value of a customer employing a financial adviser could be several decades and could span several generations. Treat the parents well and you could win the children’s business.
* Create a positive first impression. Good first impressions tend to generate loyal customers, and you get only one chance to make a positive first impression. Appearance is important. The exterior and interior of your business should be neat and clean.
* Listen to the customer. Employees should listen actively to customers. Reassure your customers that you genuinely want to help them. Customers will judge your business based on the politeness, empathy, effort and honesty of your staff.
* Address and resolve complaints quickly and effectively. Inevitably, your employees will encounter unsatisfied customers. Whether they’re returning an item or changing a service, customers expect a fair policy. If you cannot offer a resolution immediately, let the customer know when he or she can expect an answer.
Seven Secrets Of Writing A Book That Sells
It’s one thing to write a book, it’s an entirely different thing to write one that’s a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here’s how you do it.
1. Know your readers. We’re not just talking about whether your readers are male or female. You’ll want to know myriad factors about your audience. How old are your readers (age range)? Are readers married, single, or divorced? Where do your readers live (generally)? What do your readers do for a living? What other books/publications do they read? Develop a profile that includes where they shop, what clubs they belong to, etc.
These elements will help you incorporate these aspects into your book *and* help you unearth salient marketing opportunities (i.e., publications and stores).
2. Know your market. What’s the market like for your book? Is there a trend out there you’re positioning yourself toward? Are you reading all the publications related to this topic/trend? Are there any “holes” out there your book could fill? What’s the future for this market/topic? For example, let’s say you’re a fiction writer looking to publish chick lit. Go to any bookstore and you can’t help but spot the cutsie, pink, cartoonish covers. Many thought this trend was dying out, but it has recently seen another surge. What do you know about trends related to your book/topic/audience?
3. Similar books. What else has been published on your topic? Have you read all ten books in your category? If you haven’t, you should. You’ll want to know everything you can about what’s out there and how it’s being perceived in the marketplace. It’s never a problem having a similar topic. When I published No More Rejections – Get Published Today, I knew there were other books out there on marketing. I read them all–then angled my book differently.
4. Getting and staying current. What’s going on in your industry today? What are some hot buttons? What are people looking for? What’s next on the horizon for this topic/audience? If you can’t seem to gather this information through traditional channels, why not survey your target audience? There are a number of places to run free surveys, Survey Monkey is one of them: http://www.surveymonkey.com
5. Follow the media. What’s the media talking about these days? Keep track of media buzz–what they’re paying attention to and what they’re writing about. Delve beyond the front page of your paper to the second or third page and see what’s filling the pages. If you can get your hands on out-of-state papers, do a comparative review. Do you see a trend in coverage? Is there something that seems to be getting more buzz even if it’s on page six?
6. Talk, teach, listen. One of the best ways I’ve found to get in touch with my audience was to teach a class and do speaking engagements. When I was putting together my book, Get Published Today, I found that the classes I taught provided valuable information for creating a great book because they put me directly in touch with my audience!
7. Timing is everything. When do you plan to release your tome? Are you releasing around a holiday or anniversary? Could you take advantage of any upcoming event and/or holiday for your book launch?
It’s one thing to write a book, it’s an entirely different thing to write one that’s a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here’s how you do it.
1. Know your readers. We’re not just talking about whether your readers are male or female. You’ll want to know myriad factors about your audience. How old are your readers (age range)? Are readers married, single, or divorced? Where do your readers live (generally)? What do your readers do for a living? What other books/publications do they read? Develop a profile that includes where they shop, what clubs they belong to, etc.
These elements will help you incorporate these aspects into your book *and* help you unearth salient marketing opportunities (i.e., publications and stores).
2. Know your market. What’s the market like for your book? Is there a trend out there you’re positioning yourself toward? Are you reading all the publications related to this topic/trend? Are there any “holes” out there your book could fill? What’s the future for this market/topic? For example, let’s say you’re a fiction writer looking to publish chick lit. Go to any bookstore and you can’t help but spot the cutsie, pink, cartoonish covers. Many thought this trend was dying out, but it has recently seen another surge. What do you know about trends related to your book/topic/audience?
3. Similar books. What else has been published on your topic? Have you read all ten books in your category? If you haven’t, you should. You’ll want to know everything you can about what’s out there and how it’s being perceived in the marketplace. It’s never a problem having a similar topic. When I published No More Rejections – Get Published Today, I knew there were other books out there on marketing. I read them all–then angled my book differently.
4. Getting and staying current. What’s going on in your industry today? What are some hot buttons? What are people looking for? What’s next on the horizon for this topic/audience? If you can’t seem to gather this information through traditional channels, why not survey your target audience? There are a number of places to run free surveys, Survey Monkey is one of them: http://www.surveymonkey.com
5. Follow the media. What’s the media talking about these days? Keep track of media buzz–what they’re paying attention to and what they’re writing about. Delve beyond the front page of your paper to the second or third page and see what’s filling the pages. If you can get your hands on out-of-state papers, do a comparative review. Do you see a trend in coverage? Is there something that seems to be getting more buzz even if it’s on page six?
6. Talk, teach, listen. One of the best ways I’ve found to get in touch with my audience was to teach a class and do speaking engagements. When I was putting together my book, Get Published Today, I found that the classes I taught provided valuable information for creating a great book because they put me directly in touch with my audience!
7. Timing is everything. When do you plan to release your tome? Are you releasing around a holiday or anniversary? Could you take advantage of any upcoming event and/or holiday for your book launch?
An informal communication to Improve Your Blog's Traffic
There is no question that writing for a blog is rapidly becoming well known and there's no halting its prominence. The battle for matchless quality warms on. The fight for the most elevated positioned blog or the most every now and again visited blog is presently at its pinnacle. It is likewise nothing unexpected that online journals currently are becoming famous due to their utilization as a vehicle for acquiring additional bucks.
What do you have to expand your blog's traffic? It requires no additional complexity in actuality, you should simply expand your systems administration abilities. Believe it or not! No requirement for extra uncommon abilities – downright old systems administration abilities. So how would you begin?
In the first place, you really want to have a consistent appearance on the web. You can visit different websites too, as such bloggers will see your blog sections also. It's more similar to a compromise relationship. You can likewise take part in blog gatherings and prescribe your blog to those individuals who are looking for data that your blog gives. Besides discussions, you can likewise talk with different bloggers on the web.
Publicize your blog on the web. You can visit different sites too, thusly bloggers will see your blog passages too. It's more similar to a compromise relationship. You can likewise take an interest in blog discussions and prescribe your blog to those individuals who are looking for data that your blog gives. Besides discussions, you can likewise visit different bloggers on the web. Promote your blog on the web. It requires no additional difficulty actually, you should simply to augment your systems administration abilities.
Truth be told! No requirement for extra unique abilities – outright old systems administration abilities. So how would you begin? It requires no additional confusion truly, you should simply to expand your systems administration abilities. Truth be told! No requirement for an extra exceptional ability, outright old systems administration abilities. So how would you begin? To begin with, you want to have a steady appearance on the web. You can visit different sites also, thusly bloggers will see your blog sections too.
It's more similar to a compromise relationship. You can likewise take part in blog discussions and prescribe your blog to those individuals who are looking for data that your blog gives. To start with, you really want to have a consistent appearance on the web. You can visit different online journals also, as such bloggers will see your blog sections too. It's more similar to a compromise relationship. You can likewise take an interest in blog gatherings and prescribe your blog to those individuals who are looking for data that your blog gives.
All you want is to have a steady appearance on the web. You can visit different web journals too, as such bloggers will see your blog passages too. It's more similar to a compromise relationship. You can likewise take an interest in blog discussions and prescribe your blog to those individuals who are looking for data that your blog contains.
You can visit different online journals too, thusly bloggers will see your blog passages also. It's more similar to a compromise relationship. You can likewise partake in blog gatherings and prescribe your blog to those individuals who are looking for data that your blog gives.
To put it plainly, long-range interpersonal communication is the way to work on your blog's traffic.
There is no question that writing for a blog is rapidly becoming well known and there's no halting its prominence. The battle for matchless quality warms on. The fight for the most elevated positioned blog or the most every now and again visited blog is presently at its pinnacle. It is likewise nothing unexpected that online journals currently are becoming famous due to their utilization as a vehicle for acquiring additional bucks.
What do you have to expand your blog's traffic? It requires no additional complexity in actuality, you should simply expand your systems administration abilities. Believe it or not! No requirement for extra uncommon abilities – downright old systems administration abilities. So how would you begin?
In the first place, you really want to have a consistent appearance on the web. You can visit different websites too, as such bloggers will see your blog sections also. It's more similar to a compromise relationship. You can likewise take part in blog gatherings and prescribe your blog to those individuals who are looking for data that your blog gives. Besides discussions, you can likewise talk with different bloggers on the web.
Publicize your blog on the web. You can visit different sites too, thusly bloggers will see your blog passages too. It's more similar to a compromise relationship. You can likewise take an interest in blog discussions and prescribe your blog to those individuals who are looking for data that your blog gives. Besides discussions, you can likewise visit different bloggers on the web. Promote your blog on the web. It requires no additional difficulty actually, you should simply to augment your systems administration abilities.
Truth be told! No requirement for extra unique abilities – outright old systems administration abilities. So how would you begin? It requires no additional confusion truly, you should simply to expand your systems administration abilities. Truth be told! No requirement for an extra exceptional ability, outright old systems administration abilities. So how would you begin? To begin with, you want to have a steady appearance on the web. You can visit different sites also, thusly bloggers will see your blog sections too.
It's more similar to a compromise relationship. You can likewise take part in blog discussions and prescribe your blog to those individuals who are looking for data that your blog gives. To start with, you really want to have a consistent appearance on the web. You can visit different online journals also, as such bloggers will see your blog sections too. It's more similar to a compromise relationship. You can likewise take an interest in blog gatherings and prescribe your blog to those individuals who are looking for data that your blog gives.
All you want is to have a steady appearance on the web. You can visit different web journals too, as such bloggers will see your blog passages too. It's more similar to a compromise relationship. You can likewise take an interest in blog discussions and prescribe your blog to those individuals who are looking for data that your blog contains.
You can visit different online journals too, thusly bloggers will see your blog passages also. It's more similar to a compromise relationship. You can likewise partake in blog gatherings and prescribe your blog to those individuals who are looking for data that your blog gives.
To put it plainly, long-range interpersonal communication is the way to work on your blog's traffic.
Building Self Determination
We all have to adapt to the many changes that go on in our life, environment, in the workplace, cultures, and economy. It is often difficult to keep up with the rapid changes, let alone adapting to the shifts that take place each day. All these changes affect our life. It affects many people’s life for the worst simply because they lack self-determination. Building self-determination will give you the strength that you need to adapt to these changes. Adapting to new situations is never easy, but when you have self-determination, you can have more control over your life. There are many ways to build self-determination.
Understanding the concepts of self-determination and, why it is important is the start to building the skills you need to take control of your life. Theoretically, most humans are preconditioned by influences. Many human beings are often conditioned, which develops into repeated habits that lead them to reinforce action to avoid consequences. People may lie to cover up behavior practices, which they know are morally or legally wrong.
Under the “drive-reduction” theory, scientists believe that the cause of these conditioned habits stream from the deficiency of basic human needs. Many philosophers believe that this pattern creates tension that becomes unhealthy.
Anytime a human produces certain behaviors, it either creates tension, which succeeding habits will reinforce this pressure.
These are known as primary drives. As Professed by some spectators, the drives are naturally inclined and reinforced. More advanced knowledge can help you to appreciate that this is preconditioned impulses, rather than natural drives.
Secondary drives are claimed to be developed through learning, which associates with the “primary drive.”
Educators that study the cognitive perspective in psychology theorize that we have the power to use option or approaches to build self-determination and motivation. Expectancy – this is one of the valued theories. According to experts, we can reform our mind to view self-determination and motivation as a multiparty function to the value.
The result can be viewed as the degree in which one believes he or she can attain something. In short, goals are what some experts believe that drives people. For most people, performance and the magnitude in which they can attain something matters the most.
After carefully, and extensively researching the topic, some experts found that young people that are highly motivated are often driven by their beliefs in their competency or consequent attainments. In short, if a young person perceives his/her self as a successfully person, likely this person will develop self-determination from the grade of motivation.
Interestingly enough, in recent studies, it was found that those unemployed are often excitedly anticipating something good and will often place greater value on work than those that have a job. It was discovered that many of the unemployed had the likeliness of holding jobs longer than those hold that already had jobs.
Theorizing, some experts view goals as the “cognitive approaches” that guide people to motivation and self-determination. Often these people that focus on their goals have higher drives than those that do not have goals.
According to reports, what drives them is their desire to reach the goals and take delivery of the benefits. Some people believe that this is a social learning approach. Perhaps this is realistic, since a young child often strives to get good grades at school in order to avoid hasty consequences, or earn acceptance from the teachers and his or her parents.
Many adults strive to get attentions or feel accepted by others, so they do good things to leave that impression on others. We see many other behaviors in society that backs the social learning theory.
We all have to adapt to the many changes that go on in our life, environment, in the workplace, cultures, and economy. It is often difficult to keep up with the rapid changes, let alone adapting to the shifts that take place each day. All these changes affect our life. It affects many people’s life for the worst simply because they lack self-determination. Building self-determination will give you the strength that you need to adapt to these changes. Adapting to new situations is never easy, but when you have self-determination, you can have more control over your life. There are many ways to build self-determination.
Understanding the concepts of self-determination and, why it is important is the start to building the skills you need to take control of your life. Theoretically, most humans are preconditioned by influences. Many human beings are often conditioned, which develops into repeated habits that lead them to reinforce action to avoid consequences. People may lie to cover up behavior practices, which they know are morally or legally wrong.
Under the “drive-reduction” theory, scientists believe that the cause of these conditioned habits stream from the deficiency of basic human needs. Many philosophers believe that this pattern creates tension that becomes unhealthy.
Anytime a human produces certain behaviors, it either creates tension, which succeeding habits will reinforce this pressure.
These are known as primary drives. As Professed by some spectators, the drives are naturally inclined and reinforced. More advanced knowledge can help you to appreciate that this is preconditioned impulses, rather than natural drives.
Secondary drives are claimed to be developed through learning, which associates with the “primary drive.”
Educators that study the cognitive perspective in psychology theorize that we have the power to use option or approaches to build self-determination and motivation. Expectancy – this is one of the valued theories. According to experts, we can reform our mind to view self-determination and motivation as a multiparty function to the value.
The result can be viewed as the degree in which one believes he or she can attain something. In short, goals are what some experts believe that drives people. For most people, performance and the magnitude in which they can attain something matters the most.
After carefully, and extensively researching the topic, some experts found that young people that are highly motivated are often driven by their beliefs in their competency or consequent attainments. In short, if a young person perceives his/her self as a successfully person, likely this person will develop self-determination from the grade of motivation.
Interestingly enough, in recent studies, it was found that those unemployed are often excitedly anticipating something good and will often place greater value on work than those that have a job. It was discovered that many of the unemployed had the likeliness of holding jobs longer than those hold that already had jobs.
Theorizing, some experts view goals as the “cognitive approaches” that guide people to motivation and self-determination. Often these people that focus on their goals have higher drives than those that do not have goals.
According to reports, what drives them is their desire to reach the goals and take delivery of the benefits. Some people believe that this is a social learning approach. Perhaps this is realistic, since a young child often strives to get good grades at school in order to avoid hasty consequences, or earn acceptance from the teachers and his or her parents.
Many adults strive to get attentions or feel accepted by others, so they do good things to leave that impression on others. We see many other behaviors in society that backs the social learning theory.
Activity Plan in Time Management
Do you have an activity plan in your time usage conspire? The previous evening while at the same time composing these articles, I needed to really look at myself. The last thing I need to do is let the perusers know how to oversee time and be a faker.
The composition of these articles is compensating since I understood that dealing with your time incorporates utilizing your insight and abilities, just as putting an activity plan into play. Activity plans are arrangements of obligations that educate an individual "to do to accomplish a goal." The rundown fixates on the objectives quickly requiring accomplishment on request.
The rundown or activity plan empowers you to focus your consideration on the particular commitments expected of you. The commercial center has a few programming programs that help those of us that have occupied timetables and using time productively is a battle. The product's accessible give instruments to putting away names, locations, SS#, and other significant data in a safe file organizer.
A considerable lot of the enormous organizations are insightful to put resources into this sort of programming since it is a hotspot for overseeing time. Anyway assuming you own a more modest organization, the product programs are regularly costly so you should fall back on a portion of the product programs that offer comparable devices for getting sorted out, like Microsoft Outlook, to deal with your time. Microsoft Outlook has book coordinators, address books, and different apparatuses sufficiently adequate to assist more modest organizations with dealing with their business.
Assuming you are putting away documents on your PC, make certain to reinforce your information so nothing is lost. Reinforcements are fundamental for securing significant records, and if saves you migraines in the event that your hard drive comes up short, and your information is lost. Assuming you are, putting away information on circles or other stockpiling mediums make certain to incorporate a record name that you will recollect. For instance, on the off chance that you are putting away birth endorsements or distinguishing pieces of proof in a record, name the document appropriately.
This will assist you with remaining coordinated and on top of things. Record augmentations are associating documents to a specific record. Along these lines, in the event that you have obsolete records, you should add a couple of augmentations and name the document appropriately. This will assist you with getting right to the significant reports, and have the piece of psyche you want in case the obsolete records require resuming.
Assuming you have reports, lying around or in your PC that you presently don't require, ensure this is valid and throw them in the trash. Why cling to something that you won't require once more? Burned through records occupy time and room as in assuming that you are looking for a report and keep on staggering on papers you at this point doesn't require, it is an exercise in futility.
Most business requires the greatest speed on PCs. In addition, when you are putting away obsolete documents, your activity in time usage plan is out of attachment. Excelling is putting together and throwing what is squandering space.
Kicking things off is an activity plan that outcomes with using time effectively.
Do you have an activity plan in your time usage conspire? The previous evening while at the same time composing these articles, I needed to really look at myself. The last thing I need to do is let the perusers know how to oversee time and be a faker.
The composition of these articles is compensating since I understood that dealing with your time incorporates utilizing your insight and abilities, just as putting an activity plan into play. Activity plans are arrangements of obligations that educate an individual "to do to accomplish a goal." The rundown fixates on the objectives quickly requiring accomplishment on request.
The rundown or activity plan empowers you to focus your consideration on the particular commitments expected of you. The commercial center has a few programming programs that help those of us that have occupied timetables and using time productively is a battle. The product's accessible give instruments to putting away names, locations, SS#, and other significant data in a safe file organizer.
A considerable lot of the enormous organizations are insightful to put resources into this sort of programming since it is a hotspot for overseeing time. Anyway assuming you own a more modest organization, the product programs are regularly costly so you should fall back on a portion of the product programs that offer comparable devices for getting sorted out, like Microsoft Outlook, to deal with your time. Microsoft Outlook has book coordinators, address books, and different apparatuses sufficiently adequate to assist more modest organizations with dealing with their business.
Assuming you are putting away documents on your PC, make certain to reinforce your information so nothing is lost. Reinforcements are fundamental for securing significant records, and if saves you migraines in the event that your hard drive comes up short, and your information is lost. Assuming you are, putting away information on circles or other stockpiling mediums make certain to incorporate a record name that you will recollect. For instance, on the off chance that you are putting away birth endorsements or distinguishing pieces of proof in a record, name the document appropriately.
This will assist you with remaining coordinated and on top of things. Record augmentations are associating documents to a specific record. Along these lines, in the event that you have obsolete records, you should add a couple of augmentations and name the document appropriately. This will assist you with getting right to the significant reports, and have the piece of psyche you want in case the obsolete records require resuming.
Assuming you have reports, lying around or in your PC that you presently don't require, ensure this is valid and throw them in the trash. Why cling to something that you won't require once more? Burned through records occupy time and room as in assuming that you are looking for a report and keep on staggering on papers you at this point doesn't require, it is an exercise in futility.
Most business requires the greatest speed on PCs. In addition, when you are putting away obsolete documents, your activity in time usage plan is out of attachment. Excelling is putting together and throwing what is squandering space.
Kicking things off is an activity plan that outcomes with using time effectively.